The Hidden Drug is a project that was born to highlight the consequences of what polarization is causing in our society.
After conducting a study recollecting more than 600 million data, in more than 12 countries, we found a very interesting conclusion: polarization is addictive and it has grown by 40% in recent years.
Together with neuroscientists, sociologists and experts in the field, we detected that this phenomenon was happening because polarization causes the same effects as a common drug.With each interaction of individuals, polarization activates their opioid receptors generating endorphins and serotonins that cause the same effects as a common drug.
To raise awareness of this issue we created THD, the hidden drug, a drug that also coincided with the most common symptoms such as Thyroid Hormone Disruption.
No one could imagine that a drug can be used to raise awareness of a larger problem. This is exactly what THD has done.
