Book Daniel Rosero

A country for all

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Tourism has always been about seeing the world. But how do blind and visually impaired people discover new destinations?

With over 300 million people worldwide living with visual impairments, we set out to redefine the way we experience travel.

With this in mind, in collaboration with ONCE and ILUNION Accessibility, we created the first guide to discovering Spain through all five senses.

Through a co-creation process with blind and visually impaired communities across the country, we identified places where Spain’s cities can be heard, touched, smelled, and tasted.

 
 
 
 

A project launched through an audiovisual piece designed to be experienced beyond sight, featuring a sensory audio description that breaks away from conventional formats.

 

 

Agency: LLYC

Executive Creative Director: Julio Alonso Caballero

Creative Director: Cristina Alonso del Río

Creative Supervisor & Copywriter: Daniel Rosero

Senior Art Director: Nuria Ariza.

Senior Copywriter: Andrea Rubio

Art Director: Ana Hernández.

Client Executive: Ana Guillem

Content & Production Consultant: Paula Frutos

Production Company: Petra Garmon

Film Director: Nacho Clemente

DOP: Sergio de Uña