During the 15th anniversary of the annual worldwide competition at Cannes Lions, LEGO Group and WIRED partnered with AKQA Future Lions to challenge the young talents to use the power of imagination and technology to create a campaign, product, or solution that will help shape the future and rebuild our world.

Creativity is also in crisis today, so to unlock kids' potential through LEGO play, I proposed an idea powered by renewable energy and imagination to encourage them to play outside the box, by being literally outside.