For World Cancer day (4th February) the Spanish Association against Cancer wanted to raise awareness about cancer survival. And whilst everyone still thinks of this disease as a death sentence, we wanted to talk about life and salvation with a small change that made a big diff
This idea reminds me why I do this job.
From the day the client said: “it's approved, let's make it happen”, we knew it had the potential to be giant. What we didn't know was that so many people were going to join with so much love.
More than 100.000 players, both professional and amateurs, joined the movement, more than a million people saw it live in stadiums and more than 10 billion impressions made it the most AECC’s successful campaign ever.
El Sol 2024
2x Bronze - Low-budget innovation / Media
Stevies Awards 2024
2x Gold - Charity / Low Budget
FIAP 2024
Silver - Low cost production
ASPID 2024
2x Silver - Disease and pathology campaigns / PR campaigns
El Ojo de Iberoamérica 2024
4x Shortlist - El Ojo Sports / 2x El Ojo Eficacia / El Ojo Salud & Pharma
NY Festivals 2024
3x Shortlist - Health & wellness / Activations, PR & Brand Partnership
Agencia: LLYC